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About

The story of BFZ in Zonnebeke.

A quiet start.

BFZ began in 2019, in a space of less than 100m² on the Ieperstraat in Zonnebeke. One coach. A handful of members. And the conviction that fitness could be more than machines and memberships.

Seven years later, BFZ is on the Roeselarestraat. 750 square meters, five coaches, and a philosophy that has stayed the same since day one. What began as a small studio has grown into a fitness club where every detail is considered, from the equipment to the space, from the coaching to the atmosphere.

BFZ stands for Boutique Fitness Zonnebeke: a private coaching and fitness club with a deliberately limited number of members, a team of five coaches and 24/7 access for members. Our members come from across the Westhoek, from Zonnebeke and Passendale to Ieper and Roeselare.

Our role has stayed the same too: we clear away whatever makes starting, or keeping going, difficult. The doubt. The friction. The feeling of not quite belonging. We take care of everything we can, so the only thing left for you is the work itself.

— Ersin, founder
Inside BFZ

The club in motion.

Est. 2019 · 750 m² · 24/7
What we stand for

Four principles.

(01)

Premium without pretense.

Quiet quality in every detail: equipment, space, coaching, atmosphere.

(02)

Attention over volume.

We'd rather guide 100 members well than serve 1000. Every member is truly seen.

(03)

Privacy by default.

You train in peace, at your own pace. The space is calm by design.

(04)

Results in real life.

What you build here travels with you. Energy. Confidence. Discipline that pays off beyond the gym.

The team

Five coaches, one team.

Ersin Pramenkovic
— 01

Ersin Pramenkovic

Founder · Head Coach

In 2019 Ersin signed the lease on his first 100m² on the Ieperstraat. He was 21, short on experience but sure of one thing: fitness had to be done differently. Seven years later BFZ is on the Roeselarestraat: five coaches, around 350 members, one standard. His certifications (EXOS in the United States, ISSA, and padel coaching with HELLO Padel and the Bela Padel Center) say what numbers can't. A top-200 padel player in Belgium, he coaches to the standard he holds himself to, whether you're starting from scratch or chasing your peak.

Haris Pramenkovic
— 02

Haris Pramenkovic

Coach · Head of Media

Haris joined the team in 2022. A bachelor's degree in sport management and finance. A personal training certification from EXOS, the U.S. institute behind elite NFL, MLB and Olympic athletes. At the club he specializes in strength, hypertrophy and high-intensity training, with the calm energy people love to train with. He is also the visual face of BFZ. Photography. Content. Imagery. Every visual detail of the brand passes through his eye.

Tom Vermeersch
— 03

Tom Vermeersch

Coach

Tom has trained at BFZ since 2022 and joined the team as a coach in early 2026. Passionate about training technique and about coaching people, he completed the Personal Coaching program at the EXOS Academy, followed by an intensive five-week internship at BFZ to make the club's approach and style his own. By day Tom works as a Policy Advisor at Voka, the Flemish network of enterprises, so he knows better than anyone what entrepreneurs and busy professionals deal with every day. Approachable, focused and down to earth, Tom helps you reach your goal with determination and a smile.

Denzel Bouckenooghe
— 04

Denzel Bouckenooghe

Coach

Denzel and Ersin know each other from KVV Coxyde, where they played football side by side and, at fifteen, started training together. Today Denzel is an EXOS-certified personal coach, further shaped by in-house training and a ten-week internship at BFZ. His specialty: strength training and everything related to cycling. Off the floor he is calm personified; as a coach, precise and attentive. He keeps it direct: full focus, a sharp eye for technique and a plan that takes you to your goal step by step.

Jarno Vervaque
— 05

Jarno Vervaque

Coach

From the age of six, Jarno came up through Club Brugge’s entire youth academy, all the way to Club NXT. Today he plays professional football for Sporting Lokeren. Almost twenty years of training at the highest level taught him what a body needs to perform, to recover, and to keep that up season after season. He brings that knowledge to BFZ: the discipline of a pro, and the patience of someone who knows results take time.

Free30 minutesNo obligation

Your first visit

Come and meet us first.

Half an hour at the club, together with a coach. Then you decide.

  1. Your goalsWe talk about what you want to achieve, your schedule and your training history.
  2. See the clubYou see the space, the equipment and how we train here.
  3. Advice that fits youWe tell you which way of training suits you. No obligation.